ENADE Marketing Practice Questions - ENADE Tecnologia Em Marketing - Exame Nacional De Desempenho Dos Estudantes Exam

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Under the Brazilian Consumer Defense Code (Código de Defesa do Consumidor - Federal Law 8.078/1990, Article 37), advertising directed at children that takes advantage of their lack of judgment and experience to induce consumption of sugary snacks is legally classified as:

Publicidade Enganosa por Omissão. Publicidade Abusiva (Abusive Advertising). Publicidade Comparativa Lícita. Merchandising Institucional.

Correct Answer:

Publicidade Abusiva (Abusive Advertising).

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