ENADE Marketing Practice Questions - ENADE Tecnologia em Marketing - Exame Nacional de Desempenho dos Estudantes Exam - ENADE Marketing Practice Questions - ENADE Tecnologia em Marketing - Exame Nacional de Desempenho dos Estudantes Exam

Question 1

Under the Brazilian Consumer Defense Code (Código de Defesa do Consumidor - Federal Law 8.078/1990, Article 37), advertising directed at children that takes advantage of their lack of judgment and experience to induce consumption of sugary snacks is legally classified as:

Publicidade Enganosa por Omissão. Publicidade Abusiva (Abusive Advertising). Publicidade Comparativa Lícita. Merchandising Institucional.

Correct Answer:

Publicidade Abusiva (Abusive Advertising).

Question 2

An e-commerce marketing team in Brazil wants to send personalized email promotions and retargeting ads to prospects who browsed their website. Under the General Data Protection Law (LGPD - Federal Law 13.709/2018), which legal bases (bases legais) can legitimately support direct marketing communications, provided clear opt-out mechanisms are offered?

Monopolistic public interest decree. Consent (Consentimento) of the data subject or Legitimate Interest (Legítimo Interesse) of the data controller, subject to a proportionality balancing test and unconditional right to opt out. International extraterritorial maritime charter. Unilateral commercial seizure without notice.

Correct Answer:

Consent (Consentimento) of the data subject or Legitimate Interest (Legítimo Interesse) of the data controller, subject to a proportionality balancing test and unconditional right to opt out.

Question 3

A cosmetics brand launches an advertising campaign labeling its shampoo bottle as '100% Eco-Friendly and Carbon Zero', but provides no verifiable third-party certification, life-cycle carbon audit, or scientific proof on its packaging or website. Under ethical marketing guidelines and CONAR regulations, this deceptive practice is known as:

Inbound Storytelling. Greenwashing (Maquiagem Verde / Falso Apelo Ecológico). Omnichannel Retailing. Growth Hacking.

Correct Answer:

Greenwashing (Maquiagem Verde / Falso Apelo Ecológico).

Question 4

Under the Brazilian Advertising Self-Regulation Code (Código Brasileiro de Autorregulamentação Publicitária - CONAR), Comparative Advertising (Publicidade Comparativa) between two competing brands is legally permissible provided that it:

Directly insults and ridicules the personal appearance of the competitor's CEO. Compares objective, verifiable, and significant characteristics of products on an equal basis, avoids unfair denigration, and does not cause consumer confusion. Is broadcast exclusively between 2:00 AM and 4:00 AM. Falsely claims the competing product has been banned by the government.

Correct Answer:

Compares objective, verifiable, and significant characteristics of products on an equal basis, avoids unfair denigration, and does not cause consumer confusion.

Question 5

A Brazilian consumer purchases a smartphone through an online e-commerce app. Upon receiving the delivered package at home, the consumer decides to return the product simply because they changed their mind, even though the device is completely intact and functional. Under Article 49 of the Consumer Defense Code (CDC), what is the consumer's right?

The consumer has zero return rights because the product is not defective. The consumer can exercise the Right of Repentance (Direito de Arrependimento) within 7 calendar days of receipt, receiving an immediate, full refund of all amounts paid, including shipping costs. The consumer must pay a 50% restocking penalty to the seller. The consumer can only exchange the device for a store credit voucher valid for 24 hours.

Correct Answer:

The consumer can exercise the Right of Repentance (Direito de Arrependimento) within 7 calendar days of receipt, receiving an immediate, full refund of all amounts paid, including shipping costs.

Question 1

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Prepare with the ENADE Marketing Practice Questions - ENADE Tecnologia em Marketing - Exame Nacional de Desempenho dos Estudantes Exam practice quiz. This question bank includes 100 questions covering consumer, marketing, market, brand, and product. Use it to review important concepts, identify knowledge gaps, and build confidence for the related exam, course, or assessment.

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ENADE Marketing Practice Questions - ENADE Tecnologia em Marketing - Exame Nacional de Desempenho dos Estudantes Exam

This practice set contains 100 questions from the matching question bank and focuses on consumer, marketing, market, brand, and product. Work through each question carefully, review the provided solutions, and revisit topics that need more study before your next attempt.

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ENADE Marketing Practice Questions - ENADE Tecnologia em Marketing - Exame Nacional de Desempenho dos Estudantes Exam

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