ENADE Marketing Practice Questions - ENADE Tecnologia Em Marketing - Exame Nacional De Desempenho Dos Estudantes Exam

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Under the Brazilian Advertising Self-Regulation Code (Código Brasileiro de Autorregulamentação Publicitária - CONAR), Comparative Advertising (Publicidade Comparativa) between two competing brands is legally permissible provided that it:

Directly insults and ridicules the personal appearance of the competitor's CEO. Compares objective, verifiable, and significant characteristics of products on an equal basis, avoids unfair denigration, and does not cause consumer confusion. Is broadcast exclusively between 2:00 AM and 4:00 AM. Falsely claims the competing product has been banned by the government.

Correct Answer:

Compares objective, verifiable, and significant characteristics of products on an equal basis, avoids unfair denigration, and does not cause consumer confusion.

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