ENADE Jornalismo Practice Questions - ENADE Jornalismo - Exame Nacional De Desempenho Dos Estudantes Exam

The media do not dictate what people think, but successfully dictate what issues people think about by transferring salience from the news agenda to the public agenda. The media directly inject ideological doctrines into passive audiences, completely transforming their political values and voting preferences through behavioral conditioning. The media reflect public interests with absolute empirical neutrality, acting merely as a passive mirror of pre-existing popular discussions without altering social priorities. The media persuade audiences on how to evaluate candidates by broadcasting persuasive commercial advertising campaigns that determine individual psychological voting behaviors.