CIM Responsible Marketing Practice Questions - CIM Level 4 Award In Responsible Marketing Exam

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According to the ASA CAP Code, what key requirement must marketers satisfy before publishing objective factual claims about product efficacy?

They must possess documentary evidence to substantiate claims at the time of publication. They must obtain approval from the UK Competition and Markets Authority (CMA). They must run the advertisement for at least 30 days in print media. They must survey a minimum of 10,000 general public participants.

Correct Answer:

They must possess documentary evidence to substantiate claims at the time of publication.

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