Question 1
Which ethical theory evaluates the morality of a marketing action based primarily on its outcomes and consequences for the majority of stakeholders?
Correct Answer:
Teleological (Utilitarian) ethics
Question 2
Under UK advertising regulation (CAP Code Section 5), which group is explicitly classified as vulnerable consumers requiring special protection in marketing communications?
Correct Answer:
Children and young people
Question 3
What is the term for the deceptive practice where mandatory fees or taxes are incremental and hidden until late in the online checkout process?
Correct Answer:
Drip pricing
Question 4
According to the ASA CAP Code, what key requirement must marketers satisfy before publishing objective factual claims about product efficacy?
Correct Answer:
They must possess documentary evidence to substantiate claims at the time of publication.
Question 5
An electronics company intentionally designs smartphone batteries to degrade after two years to force consumers to upgrade. What ethical issue does this demonstrate?
Correct Answer:
Planned obsolescence
Question 1
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Prepare with the CIM Responsible Marketing Practice Questions - CIM Level 4 Award in Responsible Marketing Exam practice quiz. This question bank includes 100 questions covering claims, marketing, ethical, code, and advertising. Use it to review important concepts, identify knowledge gaps, and build confidence for the related exam, course, or assessment.

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CIM Responsible Marketing Practice Questions - CIM Level 4 Award in Responsible Marketing Exam

This practice set contains 100 questions from the matching question bank and focuses on claims, marketing, ethical, code, and advertising. Work through each question carefully, review the provided solutions, and revisit topics that need more study before your next attempt.

This is an independent study resource intended for practice and review; it is not an official examination or an endorsement by any organization named in the title.

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