CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam

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A subscription brand has a Customer Acquisition Cost (CAC) of £720. The average monthly revenue per user (ARPU) is £120, and the gross margin is 50%. What is the CAC payback period in months?

6 months 12 months 10 months 18 months

Correct Answer:

12 months

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