CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam - CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma

Question 1

A enterprise B2B firm spends £60,000 on a targeted Account-Based Marketing (ABM) campaign. The campaign generates £400,000 in incremental revenue with a gross contribution margin of 45%. What is the Net Return on Marketing Investment (Net ROMI)?

200% 150% 300% 66.7%

Correct Answer:

200%

Question 2

A SaaS business charges subscribers £1,500 per year per account with a 60% gross margin. The company experiences an average annual account churn rate of 20%. Assuming no discount rate, what is the basic Customer Lifetime Value (CLV)?

£4,500 £7,500 £3,000 £9,000

Correct Answer:

£4,500

Question 3

During Q2, a company spent £150,000 on digital marketing campaigns and £100,000 on sales staff salaries and commissions directly dedicated to acquiring new accounts. During the period, 500 new customers were onboarded. What is the blended Customer Acquisition Cost (CAC)?

£300 £500 £200 £1,000

Correct Answer:

£500

Question 4

A subscription brand has a Customer Acquisition Cost (CAC) of £720. The average monthly revenue per user (ARPU) is £120, and the gross margin is 50%. What is the CAC payback period in months?

6 months 12 months 10 months 18 months

Correct Answer:

12 months

Question 5

Gross margin reflects revenue minus cost of goods sold (COGS), whereas net profit contribution further deducts:

Direct variable costs only Direct marketing expenditures, selling expenses, and allocated overheads Corporate tax payments and interest on long-term debt only Depreciation of physical capital assets only

Correct Answer:

Direct marketing expenditures, selling expenses, and allocated overheads

Question 1

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Prepare with the CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam practice quiz. This question bank includes 100 questions covering customer, commercial, marketing, margin, and annual. Use it to review important concepts, identify knowledge gaps, and build confidence for the related exam, course, or assessment.

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CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam

This practice set contains 100 questions from the matching question bank and focuses on customer, commercial, marketing, margin, and annual. Work through each question carefully, review the provided solutions, and revisit topics that need more study before your next attempt.

This is an independent study resource intended for practice and review; it is not an official examination or an endorsement by any organization named in the title.

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CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam

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