CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam

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A SaaS business charges subscribers £1,500 per year per account with a 60% gross margin. The company experiences an average annual account churn rate of 20%. Assuming no discount rate, what is the basic Customer Lifetime Value (CLV)?

£4,500 £7,500 £3,000 £9,000

Correct Answer:

£4,500

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