CIM Commercial Intelligence Practice Questions - CIM Level 6 Diploma - Commercial Intelligence Exam

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A enterprise B2B firm spends £60,000 on a targeted Account-Based Marketing (ABM) campaign. The campaign generates £400,000 in incremental revenue with a gross contribution margin of 45%. What is the Net Return on Marketing Investment (Net ROMI)?

200% 150% 300% 66.7%

Correct Answer:

200%

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