ENADE Marketing Practice Questions - ENADE Tecnologia Em Marketing - Exame Nacional De Desempenho Dos Estudantes Exam

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A cosmetics brand launches an advertising campaign labeling its shampoo bottle as '100% Eco-Friendly and Carbon Zero', but provides no verifiable third-party certification, life-cycle carbon audit, or scientific proof on its packaging or website. Under ethical marketing guidelines and CONAR regulations, this deceptive practice is known as:

Inbound Storytelling. Greenwashing (Maquiagem Verde / Falso Apelo Ecológico). Omnichannel Retailing. Growth Hacking.

Correct Answer:

Greenwashing (Maquiagem Verde / Falso Apelo Ecológico).

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