ENADE Marketing Practice Questions - ENADE Tecnologia Em Marketing - Exame Nacional De Desempenho Dos Estudantes Exam

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An e-commerce marketing team in Brazil wants to send personalized email promotions and retargeting ads to prospects who browsed their website. Under the General Data Protection Law (LGPD - Federal Law 13.709/2018), which legal bases (bases legais) can legitimately support direct marketing communications, provided clear opt-out mechanisms are offered?

Monopolistic public interest decree. Consent (Consentimento) of the data subject or Legitimate Interest (Legítimo Interesse) of the data controller, subject to a proportionality balancing test and unconditional right to opt out. International extraterritorial maritime charter. Unilateral commercial seizure without notice.

Correct Answer:

Consent (Consentimento) of the data subject or Legitimate Interest (Legítimo Interesse) of the data controller, subject to a proportionality balancing test and unconditional right to opt out.

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