ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (Irish Computer Society ICDL Ireland) Exam

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A Galway e-commerce site sends personalised discount codes to users who abandoned their shopping carts. Which digital marketing concept does this illustrate?

Offline trade-show leaflet distribution Mass untargeted broadcasting to all subscribers Traditional direct-mail catalogue distribution Behavioural targeting based on prior user actions

Correct Answer:

Behavioural targeting based on prior user actions

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