Question 1
A Cork artisan food producer wants to reach shoppers in Munster without paying for national TV slots. Which digital marketing capability best supports this goal?
Correct Answer:
Geo-targeted online campaigns that limit ad delivery to selected counties
Question 2
Before launching a paid campaign for a Dublin SaaS startup, the marketing lead documents target personas, success metrics, and channel mix. Which ICDL planning stage does this represent?
Correct Answer:
Defining campaign goals, audience, and key performance indicators (KPIs)
Question 3
A Galway e-commerce site sends personalised discount codes to users who abandoned their shopping carts. Which digital marketing concept does this illustrate?
Correct Answer:
Behavioural targeting based on prior user actions
Question 4
Under GDPR as applied in Ireland, which practice is required before placing non-essential tracking cookies on a visitor's device?
Correct Answer:
Obtain clear, informed consent before the cookies are set
Question 5
An Irish marketing assistant uses a stock photo from the internet in a paid Facebook ad without permission. What is the primary legal risk?
Correct Answer:
Copyright infringement for unauthorised commercial use of the image
Question 1
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About this Exam

Prepare with the ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (Irish Computer Society ICDL Ireland) Exam practice quiz. This question bank includes 100 questions covering irish, marketing, page, social, and business. Use it to review important concepts, identify knowledge gaps, and build confidence for the related exam, course, or assessment.

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ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (Irish Computer Society ICDL Ireland) Exam

This practice set contains 100 questions from the matching question bank and focuses on irish, marketing, page, social, and business. Work through each question carefully, review the provided solutions, and revisit topics that need more study before your next attempt.

This is an independent study resource intended for practice and review; it is not an official examination or an endorsement by any organization named in the title.

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