ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (Irish Computer Society ICDL Ireland) Exam

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Before launching a paid campaign for a Dublin SaaS startup, the marketing lead documents target personas, success metrics, and channel mix. Which ICDL planning stage does this represent?

Allocating the full budget to one channel before testing Publishing final creative assets without prior research Defining campaign goals, audience, and key performance indicators (KPIs) Skipping measurement because analytics are optional

Correct Answer:

Defining campaign goals, audience, and key performance indicators (KPIs)

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