ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (Irish Computer Society ICDL Ireland) Exam

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A Cork artisan food producer wants to reach shoppers in Munster without paying for national TV slots. Which digital marketing capability best supports this goal?

A single untargeted print ad in a national Sunday newspaper Geo-targeted online campaigns that limit ad delivery to selected counties Cold-calling every household listed in the Eircode directory Broadcasting a generic radio spot on a nationwide FM network

Correct Answer:

Geo-targeted online campaigns that limit ad delivery to selected counties

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