Wisconsin Car Sales Practice Test

You may only advertise new vehicles using terms such as 'invoice' or 'cost' only when?

Always allowed Never allowed When you disclose the actual dealer cost is, or may be less, due to factory holdback, rebates, incentives or other discounts Only if the price is below invoice

Correct Answer:

When you disclose the actual dealer cost is, or may be less, due to factory holdback, rebates, incentives or other discounts

Explanation:

Advertising a new vehicle with terms like “invoice” or “cost” is allowed only when you clearly disclose that the actual dealer cost may be less than the invoice, due to factory holdbacks, rebates, incentives, or other discounts. This requirement keeps price information transparent, preventing customers from assuming the invoice figure is the final price they must pay. By including that potential reductions exist, you help buyers understand that the advertised cost is not a guaranteed price and that additional savings may apply. Even though the term “invoice” can be used, the emphasis must be on disclosure of possible lower costs to avoid misleading impressions.

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