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SFMC Engagement Administrator Practice Test

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How should the admin configure the spam filter to exempt specific emails?
Correct Answer:
Allow listing
Explanation:
Exempting specific emails from spam filtering is done by placing them on an allow list (safe sender list). When a sender is on the allow list, their messages are delivered to the inbox rather than being treated as potential spam, which is exactly what you want for trusted senders. This approach targets only the specified emails, keeping broader protections in place for others. Using a domain whitelist would cover all emails from that domain, which is usually too broad if you only want to exempt a few senders. DoNotTrack is not related to spam handling.

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