CIM Search Engine Optimisation Practice Questions - CIM Level 4 Award In Search Engine Optimisation Exam

Which of the following is a primary characteristic of organic search marketing compared to paid search marketing (PPC)?

Sustainable long-term traffic generation without paying a fee per click Guaranteed placement at the top of the search engine results page within 24 hours Direct cost incurred for every individual click received by the website Compulsory monthly advertising expenditure paid directly to search engines

Correct Answer:

Sustainable long-term traffic generation without paying a fee per click

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