DMI Media Strategy Certification Practice Test

Analytics is the practice of measuring and interpreting online performance. It’s about collecting data from web and marketing activities and turning that data into insights about web traffic, leads, conversions, and sales. By tracking visitors, where they come from, how they move through a site, and what actions they take, analytics shows how many people visit, what they do, and how those actions translate into leads and revenue. With analytics you can monitor metrics like sessions, pageviews, conversion rate, and return on investment, and use dashboards to guide optimization of campaigns and the customer journey. Ranking relates to search results positions, content refers to what you publish, and an app is a software product—not the measurement and analysis framework used to gauge online performance.