IGCSE Edexcel Business Practice Test

Which statement indicates measurement of internet promotion impact?

Hits and response can be measured It cannot be tracked It has no measurable results It is always invisible to the advertiser

Correct Answer:

It is always invisible to the advertiser

Explanation:

Online promotion impact is shown through data collected from digital channels. When people see an online ad or visit a site, their actions—such as page views, clicks, sign-ups, or purchases—can be tracked and measured. Analytics tools then quantify these actions to show how much traffic, engagement, and conversions the promotion generates and to estimate ROI. That’s why the idea that hits and responses can be measured best captures how online promotion is evaluated. Statements saying it cannot be tracked, has no measurable results, or is invisible to the advertiser don’t reflect how digital analytics actually work.

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