Group Process Practice Exam

What is the primary purpose of an affinity diagram in ideation?

Prioritize ideas by seniority Record ideas on a board Cluster ideas into related themes after brainstorming Size groups by topic

Correct Answer:

Cluster ideas into related themes after brainstorming

Explanation:

Grouping ideas into natural clusters after brainstorming is the central purpose of an affinity diagram. This method takes a large mix of ideas and sorts them into related themes, revealing patterns, common problems, and shared opportunities that aren’t obvious when ideas are viewed individually. By organizing notes or cards into theme-based groups, the team creates a structured map of insights that guides where to focus next, what areas to explore further, and how different ideas relate to one another. It’s about discovering relationships and themes, not about ranking by seniority or simply recording ideas on a board.

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