CII IF9 Practice Questions - CII IF9 Customer Service In Insurance Exam

Which statement best reflects why excellent customer service matters to an insurer's commercial success?

It removes the need to comply with FCA rules It helps retain customers, who are usually cheaper to keep than to acquire It guarantees the insurer makes an underwriting profit It allows the firm to ignore complaints

Correct Answer:

It helps retain customers, who are usually cheaper to keep than to acquire

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