IAB Digital Media Sales Certification (DMSC)

Which standard is associated with the viewability of digital ads?

Ads must meet specific criteria to be considered viewable, such as a minimum percentage of pixels in view for a certain duration Ads should be placed randomly on web pages Ads should never be in view Ads should only be viewed once by each user

Correct Answer:

Ads must meet specific criteria to be considered viewable, such as a minimum percentage of pixels in view for a certain duration

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