Dipl. Verkaufsleiter HFP Practice Questions - Dipl. Verkaufsleiterin Verkaufsleiter Mit Eidgenössischem Diplom Exam

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What is the defining characteristic of a Value-Added Reseller (VAR) compared to a traditional broadline wholesale distributor in indirect B2B sales?

A VAR only acts as a non-stocking broker taking pure commission on transactions without invoicing the end customer A VAR bundles third-party hardware/software with proprietary customization, consulting, implementation, and integration services A VAR is legally prohibited from offering post-sales maintenance or technical support services A VAR sells exclusively to other wholesale intermediaries rather than commercial end-users

Correct Answer:

A VAR bundles third-party hardware/software with proprietary customization, consulting, implementation, and integration services

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