NCEA Level 3 Media Studies Practice Questions - NCEA Level 3 Media Studies (NZQA) Exam

Which scenario best illustrates horizontal integration in the media industry?

A Hollywood film studio buying a cinema chain and a streaming platform A major newspaper publisher acquiring several competing regional newspapers A television network establishing its own in-house animation studio A video game developer partnering with an independent music record label

Correct Answer:

A major newspaper publisher acquiring several competing regional newspapers

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