AWA Analytical Writing Assessment

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Which of the following, if true, would most effectively WEAKEN an argument that claims a new marketing campaign is responsible for a recent increase in sales?

The marketing campaign was designed by a top-tier advertising agency. During the same period, the company's main competitor went out of business. The company's sales have been steadily increasing for the past five years. Many customers reported enjoying the new marketing campaign.

Correct Answer:

During the same period, the company's main competitor went out of business.

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