Communications Progress Test 1 Practice

Which of the following is a SMART objective in communication planning?

Clarify the target audience Establish a social media policy Increase event registrations by 25% in 6 weeks Track attendance at events

Correct Answer:

Increase event registrations by 25% in 6 weeks

Explanation:

The main concept here is SMART objectives in communication planning. A SMART objective clearly states what will be achieved, how success will be measured, and by when. The statement increasing event registrations by 25% in 6 weeks fits perfectly because it specifies the action (increase registrations), includes a numeric target (25%), and sets a deadline (6 weeks), making it measurable and time-bound. It also implies relevance to the event goal and is designed to be achievable. Clarifying the target audience is a preparatory step rather than a concrete, measurable goal. Establishing a social media policy is about creating rules, not achieving a quantified outcome. Tracking attendance at events is a measurement activity, not an objective with a target to reach.

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