English Language Learner (ELL) Supplemental Practice Exam

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Which type of appeal is used to influence readers by establishing trust and credibility?
Correct Answer:
Credibility appeals
Explanation:
This question tests your understanding of rhetorical appeals, specifically ethos—the appeal to credibility. Establishing trust and credibility means the writer presents themselves as knowledgeable, fair, and reliable, often by citing reputable sources, demonstrating expertise, and acknowledging any limits. When readers view the author as credible, they’re more likely to accept the argument because they trust the information and the person delivering it. That’s why this type of appeal is the best fit for influencing readers through trust. Emotion-focused appeals aim to move readers by stirring feelings, while logical appeals rely on facts and reasoning. Educational appeals aren’t a standard label here; they would emphasize informing rather than building trust. So credibility appeals (ethos) best explain how trust and credibility influence persuasion.

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