Bac Série G3 Bénin Practice Questions - Baccalauréat Série G3 (Techniques Commerciales) - Bénin Exam

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Which of the following research objectives is best addressed using a qualitative market survey (étude qualitative) rather than a quantitative survey?

Measuring the exact market share of competing beverage brands across urban retail outlets in Cotonou. Exploring the subconscious motivations, psychological barriers, and emotional attitudes of consumers toward a new brand identity. Estimating the percentage of households in Porto-Novo that own a solar-powered water heater. Determining the average monthly expenditure on mobile telephone subscriptions among university students.

Correct Answer:

Exploring the subconscious motivations, psychological barriers, and emotional attitudes of consumers toward a new brand identity.

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