CIM Marketing Insights Practice Questions - CIM Level 3 Foundation Certificate - Marketing Insights Exam

Which of the following best describes the core distinction between primary and secondary research data?

Primary data is quantitative, whereas secondary data is strictly qualitative Primary data is collected directly for the specific research problem at hand, whereas secondary data already exists Primary data is obtained from government agencies, whereas secondary data is generated internally Primary data is always free to access, whereas secondary data requires a subscription

Correct Answer:

Primary data is collected directly for the specific research problem at hand, whereas secondary data already exists

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