Google Ads Apps Certification Practice Exam

When the goal is to grow the number of people who install your app, you choose a campaign subtype that’s specifically tuned to maximize new installs. App installs campaigns are designed to drive downloads by automatically optimizing bidding and ad delivery across Google properties to reach users most likely to install your app. They use your app’s store listing and a set of creatives to entice installs, handling optimization behind the scenes so you get more new users. If you instead wanted to focus on users who already have the app and push in-app actions, you’d look at App engagement campaigns. Pre-registration targets people who want to be notified before launch, not immediate installs, and App promotion is more general—not specifically optimized for maximizing installs.