Certified Customer Service Professional (CCSP)

Customer churn rate is calculated as which of the following?

(Customers lost ÷ Customers at start of period) × 100 (New customers ÷ Total customers) × 100 (Revenue lost ÷ Total revenue) × 100 (Complaints resolved ÷ Total complaints) × 100

Correct Answer:

(Customers lost ÷ Customers at start of period) × 100

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