AutoCAD Certification Practice Test.

Which action most clearly demonstrates a marketing-oriented organisation?

Launching products mainly because engineers find them technically impressive Using customer insight to shape products, service and communications Setting production targets before researching demand Reducing prices whenever a competitor advertises

Correct Answer:

Using customer insight to shape products, service and communications

Explanation:

A marketing orientation begins with the market and customer. Customer insight informs the offer and the way the organisation creates and delivers value.

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