Bac Série G3 Bénin Practice Questions - Baccalauréat Série G3 (Techniques Commerciales) - Bénin Exam

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A retail agribusiness firm in Parakou segments its consumer market based on lifestyle, personal values, and personality traits. Which category of segmentation criteria is being utilized?

Psychographic criteria (critères psychographiques). Geographic criteria (critères géographiques). Demographic and socio-economic criteria (critères démographiques et sociodémographiques). Behavioral criteria (critères comportementaux).

Correct Answer:

Psychographic criteria (critères psychographiques).

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