ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (ICDL Foundation) Exam

What is the first logical stage when planning a structured digital marketing campaign?

Defining the campaign goals, target audience, and key performance indicators (KPIs) Writing copy and designing graphic assets for social media posts Allocating the entire advertising budget to a single search engine ad platform Publishing press releases on major news distribution sites

Correct Answer:

Defining the campaign goals, target audience, and key performance indicators (KPIs)

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