CIM Level 3 Marketing Essentials Practice Questions - CIM Level 3 Foundation Certificate - Marketing Essentials Exam

What does the acronym PESTLE stand for in macro-environmental scanning?

Product, Price, Promotion, Place, People, Process Political, Economic, Social, Technological, Legal, Environmental Planning, Execution, Strategy, Tactics, Leadership, Evaluation Performance, Efficiency, Segment, Target, Logistics, Ethics

Correct Answer:

Political, Economic, Social, Technological, Legal, Environmental

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