AMA PCM Digital Marketing Practice Questions - AMA Professional Certified Marketer (PCM) Digital Marketing Exam

When auditing the current state of a digital channel mix, which sequence reflects best practice?

Define KPIs, then audit channels, then set objectives Set objectives, audit current channel performance, then identify gaps and reallocate Reallocate budget first to gain executive support, then measure Audit competitors first; internal data is unreliable

Correct Answer:

Set objectives, audit current channel performance, then identify gaps and reallocate

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