Edexcel A-Level Business Theme 1 Practice Test

What term describes products manufactured for wholesalers or retailers by other businesses?

Manufacturer brands Own-label, distributor or private brands Public relations Sales promotions

Correct Answer:

Own-label, distributor or private brands

Explanation:

When a retailer wants to offer products under its own name but doesn’t make them itself, the arrangement uses own-label, distributor or private brands. These goods are manufactured by another business specifically for the retailer, who then brands them as their own. This differs from manufacturer brands, where the producer markets the product under its own name. Public relations and sales promotions are marketing activities, not product types. So the term that best describes these goods is the retailer’s own-label/private brand.

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