Email Marketing Mastery Certification [email-copy]

What makes a call-to-action (CTA) in an email 'action-oriented'?

It uses passive voice to avoid pressure It starts with a strong verb that tells the reader exactly what to do It is placed at the top of the email only It is written in the smallest font to appear subtle

Correct Answer:

It starts with a strong verb that tells the reader exactly what to do

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