American Marketing Association Professional Certified Marketer (PCM) Content Marketing Practice Exam

Adding links to your YouTube channel’s About page can enhance your brand presence and drive traffic to your other platforms. However, it is essential to consider relevance and usage of the platforms when deciding on which links to include. Google+ was officially shut down for consumers in April 2019 due to a lack of user engagement and privacy concerns, making it obsolete as a social platform. Consequently, including a Google+ link on your YouTube About page would not serve any purpose since users would not be able to access or engage with any content from there. In contrast, other links like a Facebook page, Twitter account, or your website URL remain valuable for audience engagement and connection. Each of these platforms offers an opportunity to enhance your brand's reach and interaction with your audience, as they are actively used and allow for ongoing communication. Therefore, avoiding a link to Google+ is prudent because it offers no value to your channel’s audience, as the platform no longer exists.