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AT&T Information Practice Test

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A promotional campaign yields a 4% conversion rate with 2,000 visitors. How many conversions occur?
Correct Answer:
80
Explanation:
Conversion rate is the percentage of visitors who take the desired action. A 4% rate means 4 out of every 100 visitors convert. With 2,000 visitors, that makes twenty groups of 100, and each group yields 4 conversions, so 20 × 4 = 80 conversions. In decimal form, 0.04 × 2000 also equals 80. The other options correspond to percentages of 2000 that are 3%, 5%, and 8%, respectively, which would give 60, 100, and 160 conversions.

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