Assam ASSEB HS Sales Management & Advertising Practice Questions - Assam ASSEB Higher Secondary Class 11-12 Sales Management And Advertising Examination (AHSEC ASSEB 2026) Exam

What is the primary objective of the 'pre-approach' stage in personal selling?

To ask for the final purchase order immediately To gather detailed information about the prospect's background, preferences, and needs before the meeting To deliver the formal product demonstration and price list To resolve post-purchase customer complaints and product installation issues

Correct Answer:

To gather detailed information about the prospect's background, preferences, and needs before the meeting

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