UPMSP Vocational Marketing & Salesmanship Practice Questions - Uttar Pradesh UPMSP Intermediate (Class 12) Marketing And Salesmanship - Code 226 Exam

What is the fundamental difference between the 'Selling Concept' and the 'Marketing Concept'?

The selling concept focuses on seller needs and converting products to cash; the marketing concept focuses on buyer needs and satisfying them The selling concept applies to services, while the marketing concept applies strictly to tangible consumer goods The selling concept emphasizes customer retention, while the marketing concept prioritizes one-off transactions The selling concept starts with target market research, while the marketing concept starts in the factory

Correct Answer:

The selling concept focuses on seller needs and converting products to cash; the marketing concept focuses on buyer needs and satisfying them

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