AIFD Certified Floral Designer (CFD®) Exam

What is the benefit of building long-term customer relationships in the floral business?

It leads to better pricing negotiations. It helps ensure customers order only on special occasions. It leads to repeat business, referrals, and long-term success. It reduces the need for marketing efforts.

Correct Answer:

It leads to repeat business, referrals, and long-term success.

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