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Salesforce Certified Marketing Cloud Email Specialist (MC-202)
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Question Number 5
What does 'revenue per email' (RPE) measure?
The cost of sending each email
The average revenue generated per email sent, tying email activity to direct business impact
The revenue from email software subscriptions
The CPM rate charged by the ESP
✔ Correct Answer:
The average revenue generated per email sent, tying email activity to direct business impact
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