BrightEdge Practice Test

What is not a result you should expect when you launch a social media campaign?

Increased brand loyalty over time Higher engagement on social posts Profits and ROI that you can easily directly attribute to your social media campaign? Broad reach without measurement

Correct Answer:

Profits and ROI that you can easily directly attribute to your social media campaign?

Explanation:

Attribution and measurement drive understanding of social campaigns. You can expect to see higher engagement on posts and a broader reach, and over time some increase in brand loyalty as audiences interact with and become more familiar with your brand. But profits and ROI that you can easily directly attribute to the social campaign aren’t something to count on. Sales results usually come from multiple touchpoints across channels and can unfold over time, making direct one-to-one attribution tricky. To evaluate value, you rely on attribution modeling and multi-touch analysis rather than assuming a simple, direct link between a single social campaign and profits.

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