Email Marketing Mastery Certification [email-copy]

What is 'CTA fatigue' and how should email copywriters prevent it?

When CTAs load slowly on mobile; fix with compressed images When readers become desensitized to repeated CTAs; fix by varying CTA language and offers When CTA buttons break on certain email clients; fix with plain text links When CTAs appear too early in the email; fix by moving them to the footer

Correct Answer:

When readers become desensitized to repeated CTAs; fix by varying CTA language and offers

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