CIM Marketing Insights Practice Questions - CIM Level 3 Foundation Certificate - Marketing Insights Exam

What is a major advantage of using secondary data over primary data in a market research project?

Secondary data is tailored specifically to the unique objectives of the new project Secondary data is always completely up-to-date and free from historical bias Secondary data can usually be gathered much faster and at a lower cost Secondary data guarantees total confidentiality of competitor strategies

Correct Answer:

Secondary data can usually be gathered much faster and at a lower cost

Access more questions from this quiz

Continue to CIM Marketing Insights Practice Questions - CIM Level 3 Foundation Certificate - Marketing Insights Exam for more practice questions and the full quiz experience.

Access More Questions