The Business Of Chiropractic (TBOC) Practice Test

What does a low Scheduled/Actual New Patients (Sch/Act NP) percentage suggest?

Possible Buyers Remorse Effective Marketing Strategy High Patient Commitment Increased Patient Conversion

Correct Answer:

Possible Buyers Remorse

Explanation:

The scheduled-to-actual new patients metric shows how many people who schedule an appointment actually become a patient and show up for care. A low percentage means a large share of those who scheduled don’t follow through, which often points to a lack of commitment at the moment of scheduling. That hesitation can resemble buyer’s remorse—people decide not to proceed after thinking it over or recognizing obstacles like cost, time, or perceived benefit. So, when this conversion is poor, it suggests self-doubt or hesitation after scheduling rather than effective marketing, strong commitment, or high conversion overall.

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